Our Story
A family passion for frozen yogurt, growing across New Jersey since 2010.
A Family Passion for Frozen Yogurt
The first CUPS Frozen Yogurt store opened in November 2010, and our family fell in love with the taste of the yogurt and the upbeat atmosphere. In 2012 we formed SMA Group LLC and opened our first store in March 2013 at the Rockaway Mall in Rockaway, NJ.
In May 2016 we acquired a second CUPS at The Promenade in Fair Lawn, and later that year SMA Group acquired the franchise along with two additional locations.
How We Grew
It All Began
The very first CUPS Frozen Yogurt store opened its doors in November 2010.
Our First Store
After forming SMA Group LLC in 2012, we opened our own CUPS at the Rockaway Mall in March 2013.
Growing the Family
We acquired the Fair Lawn location in May 2016, then the franchise and two more stores later that year.
Four NJ Locations
CUPS now serves Rockaway, Secaucus, Fair Lawn, and Clifton — with the same passion we started with.
Made for You to Enjoy
CUPS is a high-quality self-serve yogurt shop where every cup is built exactly the way you like it.
- Up to 16 flavors of frozen yogurt, rotating regularly
- Up to 50 toppings to make every cup your own
- Homemade ice cream at our Fair Lawn & Clifton locations
- Build-your-own ice cream sandwiches
We are passionate about giving every customer a positive experience they will want to share. Thank you for your loyalty — we hope to keep delighting you at all of our locations for years to come.